Damages that are awarded by a court to punish a wrongdoer are referred to as:

Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel

Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity? A) develop a presence on LGBT-oriented social networking sites B) position his agency as focused on specialized experiences C) implement a mass marketing campaign D) place specially-targeted ads in gay-themed publications E) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family

Which of the following can help you establish the goals and strategy of the message?

A) Mind mapping B) Scope C) The main idea D) Outlining E) The direct approach