Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel
Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?
A) develop a presence on LGBT-oriented social networking sites
B) position his agency as focused on specialized experiences
C) implement a mass marketing campaign
D) place specially-targeted ads in gay-themed publications
E) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family
C
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At the end of a month, a business shows the following balances in its ledger
Use this data to prepare a trial balance. What will be an ideal response
The Flash Fund owns 4,000 of GM and 8,000 shares of Microsoft. GM's price is $20 and Microsoft's is $25. If the fund has 5,000 shares outstanding, its NAV per share is
A) $90.00. B) $93.33. C) $66.00. D) $56.00.