Dividends are paid regardless if the company makes a profit

The guiding principles for marketers to successfully leverage new media for branding purposes are:

a. be honest in their communications, b. demonstrate positive action in responding to users' complaints c. provide real value d. all of the above e. none of the above

If we were to select the appropriate discount rate for a project, this rate would reflect ________

A) the risk-free rate for the currency picked for the project B) the inflation rate for the currency not picked for the project C) the default premium for the currency picked for the project D) the inflation rate for the currency picked for the project