Employers consider oral communication to be the most important skill for a new hire

Using a celebrity spokesperson in order to sell a product is an example of using the influence of _______ leaders.

communication market personality opinion

In a tests of a structural model, the path between store preference and store patronage has a coefficient of

.85. What does this provide evidence of? A) time order of occurrence B) nonspurious association C) absence of other casual factors D) the hypothesis that preference causes store patronage is supported E) None of the above