The ________ sets behavioral boundaries for decision makers

Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals

A) demographic segmentation B) geographic segmentation C) benefit segmentation D) psychographic segmentation E) occasion segmentation

Using the data in Table 11-4, compute the slack time for activity D

A) 0 B) 5 C) 3 D) 6 E) None of the above