Planning your persuasive strategy starts with determining, as precisely as possible, your ________

Bob, an attorney at a private law firm, is defending a senator in a high-profile court case. A large number of people gathered in the courtroom to witness this landmark case

While presenting his arguments, Bob directed much of his attention on the members of the grand jury without isolating the judge or the crowd. What part of the audience did Bob focus on? a. Target b. Central c. Situational d. General

Two fundamentals of marketing strategy are: Conduct audience research and do target marketing

Indicate whether the statement is true or false.