Andrew had plans to be married by the age of 25; however, he turned 30 and was still unmarried. He concluded that he was incapable of maintaining a healthy relationship. Andrew's self-esteem was impacted by which of the following?

a. Gender differences
b. Social comparison
c. Self-expectations
d. Self-fulfilling prophecy

c

Communication & Mass Media

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All the following are functions of developing a statement of central ideas EXCEPT _____

A. summarizing B. persuading C. description D. analyzing

Communication & Mass Media

Determining what motivated target audience members to react favorably to a radio advertisement, for example, the practitioner would likely choose which one of the following?

a. qualitative analysis b. quantitative analysis c. online surveys d. broadcast ratings

Communication & Mass Media