All of the following are challenges in studying the persuasive effects of narratives expect:

a. there are many different forms of narratives
b. there is no clearly identified message form to compare narratives to
c. narratives are often too long to be used in a questionnaire
d. narratives can play multiple roles in persuasion

c. narratives are often too long to be used in a questionnaire

Communication & Mass Media

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A public relations agency recently partnered with an accounting firm, and the agency asked one of its PR officialsto learn as much about the firm as possible

In order to do this, the official decided toregularly attend staff meetingsand other business-related meetings as much as possible. What is the PR official doing in this scenario andwhy? a. Looking for internal news sources;it provides insight about current projects and what is being planned. b. Looking for external news source; it helps to learn what topics involving the organization are trending and are of most interest to the public. c. Looking for creative news source; it helps provide useful information to the media and consumers. d. Looking for anonymous news source; it is considered legitimate news and also meets the standards of traditional news values.

Communication & Mass Media

Because books take longer to publish, the information they contain may be more dated than in

periodicals or newspapers. Indicate whether the statement is true or false

Communication & Mass Media