A public relations agency recently partnered with an accounting firm, and the agency asked one of its PR officialsto learn as much about the firm as possible
In order to do this, the official decided toregularly attend staff meetingsand other business-related meetings as much as possible. What is the PR official doing in this scenario andwhy?
a. Looking for internal news sources;it provides insight about current projects and what is being planned.
b. Looking for external news source; it helps to learn what topics involving the organization are trending and are of most interest to the public.
c. Looking for creative news source; it helps provide useful information to the media and consumers.
d. Looking for anonymous news source; it is considered legitimate news and also meets the standards of traditional news values.
A
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