Waste is anything that does not add value from the consumer's perspective

Information about the premium and policy limits, the identity & address of the named insured, and the policy period is found in which part of an insurance policy?

A. Declarations B. Conditions C. Insuring Agreement D. Exclusions

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately

A) marketing message; product push B) measured response; content quotient C) persuasive appeal; purchase message D) marketing message; sales message E) persuasive message; marketing message