The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience

A seasonal index for a monthly series is about to be calculated on the basis of three years' accumulation of data. The three previous July values were 110, 150, and 130. The average demand over all months during the three-year time period was 190

What is the approximate seasonal index for July? A) 0.487 B) 0.684 C) 1.462 D) 2.053 E) cannot be calculated with the information given

________ refers to mistake-proofing methods aimed at designing fail-safe systems that minimize human error

Fill in the blanks with correct word