Which of the following is a disadvantage of barter as a countertrade arrangement?
A. It is a very complex arrangement.
B. In a barter system, if goods are exchanged simultaneously, one party ends up financing the other.
C. Firms engaged in barter run the risk of having to accept goods they do not want or cannot use.
D. It involves huge cash transactions.
E. It cannot be used in transactions with trading partners who are not creditworthy.
C. Firms engaged in barter run the risk of having to accept goods they do not want or cannot use.
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According to your textbook, what is the most likely future for online marketing?
A) Online marketing will replace magazines, newspapers, and eventually stores as sources for information and products. B) The growth of online marketing will continue but at a much slower pace. C) The use of online marketing will decline until its effectiveness can be better measured. D) Online marketing will remain an important approach in an integrated marketing mix. E) Online social networking will become the primary type of online marketing.
An unsolicited job application letter should begin with a statement designed to get the reader's attention
Indicate whether the statement is true or false.