Soft capital rationing is imposed upon a firm from ________ sources, while hard capital rationing is imposed from ________ sources.

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function

Indicate whether the statement is true or false a. True b. False

Which of the following pricing objectives is best suited for use during the introductory stage of

the life cycle of first-generation high-end technology products? A) survival pricing objective B) market share maximization pricing objective C) market skimming pricing objective D) product-quality leadership pricing objective