Retailers are those firms in a marketing channel that sell directly to consumers as their primary function

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

Retailers are those firms in a marketing channel that sell directly to consumers as their primary function. They provide contact efficiency for consumers.

Business

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The ability to gain access to a potential customer is an important part of market segmenting.

a. true b. false

Business

A realistic goal for Barney right now related to interpersonal skill development might be,

A) "Increase by 25% my number of positive interactions with customers this year." B) "Get my boss off my back within one month." C) "Become a locksmith widely known for his interpersonal skills." D) "Stop acting like a jerk with customers."

Business