A slotting fee is a form of _____

a. manufacturer-based channel power
b. retailer-based channel power
c. channel cooperation
d. promotional allowance

b

Business

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A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products' strengths

A) switchers B) split loyals C) antiloyals D) shifting loyals E) hard-core loyals

Business

Repetition can be a valuable technique for _______________

a. persuasion b. emphasis c. inquiry d. style

Business