A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products' strengths
A) switchers
B) split loyals
C) antiloyals
D) shifting loyals
E) hard-core loyals
E
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Alain planned to apply to law school after he graduated from CSUF with his undergraduate degree in June. He knew that, to be considered for the best lawyer jobs, he needed to go to a top law school. In order to improve his chances of being accepted to a top law school, Alain hacked into the CSUF computer system (which violated several laws) and changed all of his grades to A's (he had a 3.27 GPA). Based on his 4.0 GPA and a good LSAT score, he was accepted at top law schools such as UCLA, USC and Loyola. Which ethical principle did Alain use to justify his hacking?
A. Golden Rule. B. Conventionalist ethic. C. End-means ethic. D. Might-Equals-Right ethic.
The organizational culture has a low impact in a ________ strategy
A) global B) transnational C) multidomestic D) international