In business reports, positivity is more important than objectivity.

A practice called ________ allows marketers to use online data to target ads and offers to specific customers

A) online listening B) behavioral targeting C) social media tracking D) data analytics E) online targeting

The classical model refers to

A) the way automotive companies position their vehicles. B) the procedure advertising agencies use to select media outlets. C) public relations guidelines first developed by Edward Bernays. D) pre-electronic communications theory developed in the 18th century. E) the communication process most promotional tools employ.