The classical model refers to
A) the way automotive companies position their vehicles.
B) the procedure advertising agencies use to select media outlets.
C) public relations guidelines first developed by Edward Bernays.
D) pre-electronic communications theory developed in the 18th century.
E) the communication process most promotional tools employ.
E
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A ________ has three characteristics: 1. a source of competitive advantage making a significant contribution to perceived customer benefits; 2. has applications in a wide variety of markets; and 3 . is difficult to imitate
A) core competency B) market sensing process C) corporate social responsibility effort D) strategic business unit E) philanthropic endeavor
Free-response questions are good as first questions on a topic
Indicate whether the statement is true or false