Those systems or artifacts that most people share and that most people know about are known as ________.

A. media culture
B. low culture
C. popular culture
D. high culture

Answer: C

Communication & Mass Media

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In the cognition dimension of advertising research, researchers study all of the following except:

a) Attention b) Exposure c) Recognition d) Behavior

Communication & Mass Media

After many years in a relationship, ______ motivates the desire to sustain it.

a. long-term attraction b. short-term attraction c. matching hypothesis d. cultural practices

Communication & Mass Media