More than with physical goods, price is often used as an indicator of service quality

Experiments on mail questionnaires for census of population revealed what about questionnaire form and layout?

A) Questions at the top of the page received more attention than those placed at the bottom. B) Sensitive information placed at the end of the questionnaire was answered more frequently than sensitive information placed elsewhere. C) Instructions printed in red made little difference except that they made the questionnaire appear more complicated to the respondents. D) Both A and C are correct.

In the audio equipment industry, Philips and Sony belong to the same ________

A) target group B) strategic group C) experimental group D) control group E) focus group