Adidas with its athletic shoes have applied their brand to expansion products such as Adidas cologne, getting profitable results

Many businesses have discovered that the costs associated with attaining a new customer are many times that of retaining existing customers. Thus businesses realize that they can benefit directly from practising what type of marketing?

a. patronage b. interactive c. relationship d. attractive

Bib's Pizza requires all of its employees to take an extra 10-minute prayer break per shift in a special room that contains a crucifix. Dylan, a Bib's employee, is an atheist and does not pray. He complains to the management because he thinks these breaks are a waste of his time, and he prefers to stay at his station. After he complains, he is fired. Which of the following is most likely to be true in this case?

A. Bib's Pizza is not liable for religious discrimination because, as an atheist, Dylan has no religion. B. Bib's Pizza is liable for religious discrimination under Title VII of the Civil Rights Act of 1964 because employers are prohibited from implementing any religious practice at the workplace regardless of whether employees are asked to adopt it or not. C. Bib's Pizza is liable for religious discrimination under Title VII of the Civil Rights Act of 1964 if it fails to accommodate Dylan's conflict because atheism is considered a religion for Title VII purposes. D. Bib's Pizza is not liable for religious discrimination because Dylan is paid for the extra break and he does not have to do any work.