To reach out to larger number of customers, it is imperative that organizations replace the ethnocentric approach of public relations with a more holistic perspective. Which trend will help shape this public relations tactic?

Janet works for an advertising company, where she develops news releases for various clients. For a recent news release, she was asked to write a brief, crisp, and creative phrase. She is told it should encourage readers to keep reading the article

What is this brief creative phrase called? a. Headline b. Release template c. Lead paragraph d. Boilerplate

All of the following factors influence our self-concept EXCEPT

A) our significant others. B) our perceptions of how we compare to others. C) our own observations of our thoughts and impulses. D) cultural expectations. E) disclaimers.