According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top

To speed innovation, managers need to form teams in which each member ______.

-looks to cut costs -endeavors to reduce prices -focuses on task interdependence -brings some unique resource to the team

Incompatibility among partners can be anticipated through discussion and due diligence prior to forming a strategic alliance

Indicate whether the statement is true or false