How can you determine the best structure for writing a proposal?

What will be an ideal response?

Your choice of structure for proposals depends on whether the proposal is solicited and whether you expect readers to be receptive to your specific recommendation. In general, your audience is likely to be more receptive with solicited proposals because the problem and the solution have already been identified. Submit your proposal for the solution specified in the RFP and structure the proposal using the direct approach to focus on your recommendation. As soon as possible within the constraints of the RFP requirements, identify why your solution is unique and deserves close consideration. Depending on the circumstances and your relationship with the recipient, the indirect approach is often better for unsolicited proposals. When writing unsolicited proposals, you must first convince the audience that a problem exists and establish your credibility if you are unknown to the reader. At the same time, you need to give the reader a compelling reason to keep reading a document that he or she didn't request. Follow the AIDA model or a similar approach to grab the reader's attention quickly.