A(n) _____ strategy is not possible when the brand name has a negative or vulgar connotation in the local language
a. repositioning
b. one-brand-name
c. co-branding
d. individual branding
ANSWER: b
A one-brand-name strategy is not possible when the brand name has a negative or vulgar connotation in the local language, when the brand is owned by someone else, or when the name cannot be pronounced in the local language.
Business
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A) 3; Clayton B) 3; Sherman C) 1; Clayton D) 1; Sherman
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The firms' supply risk can best be analyzed by examining the components of the firm's operations management compared with the key industry success factors
Indicate whether the statement is true or false
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