The ROPES model of public relations is primarily concerned with ______.
A. shaping and controlling the “spin” media outlets give to stories concerning the product or organization
B. creating, developing, and nurturing relationships between an organization and its key publics
C. handling a major a crisis facing a corporation or organization
D. you can’t fool me, ROPES isn’t a model for public relations
B. creating, developing, and nurturing relationships between an organization and its key publics
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Who was the first “media president”?
a. Franklin Roosevelt, with his Fireside Chats b. Lyndon Johnson, sworn in on television c. Barack Obama, with his Internet presence d. JFK, with his Cuban Missile Crisis address
If you hoped to convey to your audience the excitement of steering a kayak through river rapids, you should probably
A. break eye contact with your audience. B. avoid using dialect. C. use more vocalized pauses. D. speak at a faster rate. E. gesture less frequently.