If you hoped to convey to your audience the excitement of steering a kayak through river rapids, you should probably
A. break eye contact with your audience.
B. avoid using dialect.
C. use more vocalized pauses.
D. speak at a faster rate.
E. gesture less frequently.
Answer: D
Communication & Mass Media
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When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
A) integrated messaging concepts. B) integrated marketing communications. C) interior message coordination. D) individual marketing creations. E) none of the above.
Communication & Mass Media
Dividing the number of subscriber disconnects by the average number of subscribers for the same period produces a rate of
a. customer acceptance. b. churn. c. substitution. d. customer upgrade.
Communication & Mass Media