When companies manage all the sources of information about a product or service as to ensure maximum message penetration, this is known as IMC or
A) integrated messaging concepts.
B) integrated marketing communications.
C) interior message coordination.
D) individual marketing creations.
E) none of the above.
Answer: B
Communication & Mass Media
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Evanoff speculates that cultural values such as self-reliance and cooperation might be integrated, but that ________ should be discarded
a. self-reliant egoism b. egotistical dialogue c. egoism and conformity d. A, B, and C are true.
Communication & Mass Media
Using jargon in an informative speech is useful since it demonstrates your expertise on the topic.
Answer the following statement true (T) or false (F)
Communication & Mass Media