Compare and contrast the purpose and content of a branded community Web site to that of a marketing Web site

What will be an ideal response?

Branded community Web sites are designed to present brand content that engages consumers and builds closer customer relationships, rather than to sell the company's products directly. Such sites typically offer a rich variety of brand information, videos, blogs, activities, and other features that build closer customer relationships and generate engagement with and between the brand and its customers.
In contrast, marketing Web sites are designed to engage consumers in an interaction that will move them closer to a direct purchase. A marketing Web site allows customers to view, research, and purchase specific items.