The Asian American segment of the population ________
A) is the largest ethnic market segment
B) does not yet receive significant attention from marketers
C) has declined in the last 10 years
D) is the fastest growing minority group in the United States
E) is too geographically dispersed to form a meaningful market segment
D
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Candy's Chocolates Inc. is a confectionary company that manufactures only one product. Unlike its competitors, the firm does not have its target customer base as children
Instead, it promotes its product using the same strategy across consumers of all age groups. Given this information, Candy's Chocolates Inc. has adopted a(n)__________strategy. Fill in the blanks with correct word.
L.L. Bean refers to the customer as "the most important person ever in this office." This attitude toward the customer is most closely associated with which of the following?
A) the marketing concept B) the production orientation C) the sales orientation D) the social responsibility concept E) the value-added orientation