Activity-based budgeting requires management to identify _____________ performed by departments, plan necessary activity _________, identify _____________ required to perform these activities, and ____________ the resources.

Which of the following allows a firm to educate potential consumers about the features of a product?

A. Direct selling B. Mass media advertising C. Pull strategy D. Standardized advertising E. Lag strategy

Marketing prescriptive models can utilize RFM data to maximize future valuation of marketing campaigns under limited campaign resources

a. True b. False