The perceived monetary value of a brand is known as ________
Fill in the blanks with correct word
brand equity
Business
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In IMC programs, media are also all of the following EXCEPT which one?
A) contact points B) touch points C) engagement points D) shares E) feedback channels
Business
With respect to the key dimensions of service quality, promptly crediting returned merchandise and rapidly replacing defective products is an example of _____
a. tangibles b. empathy c. responsiveness d. aesthetics
Business