Naya Cortez and Peter Sharma started a car audio business together as a partnership. Which of the following names can they not use for their new business?
A) Cortez, Sharma and Co.
B) Car Audio studio
C) Cortez and Sharma, Ltd.
D) The Audio Experts
E) Both B and D
C
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IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ________ constrained
A) money B) time C) brand D) value E) self-concept
During a focus-group session, one set of participants indicated that Dell computers reminded them of a surfer, Apple computers of a mad scientist, and IBM was equated to Ebenezer Scrooge from Charles Dickens's tale, "A Christmas Carol"
Which of the following qualitative research approaches relates to the approach described above? A) projective techniques B) visualization C) brand personification D) laddering E) brand architecture