During a focus-group session, one set of participants indicated that Dell computers reminded them of a surfer, Apple computers of a mad scientist, and IBM was equated to Ebenezer Scrooge from Charles Dickens's tale, "A Christmas Carol"
Which of the following qualitative research approaches relates to the approach described above?
A) projective techniques
B) visualization
C) brand personification
D) laddering
E) brand architecture
C) brand personification
Business
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What is the impact of a prepayment that is less than the amount required to completely pay off a loan?
What will be an ideal response?
Business
All of the following are benefits of planning and managing systems development except
A) controlling costs. B) ensuring systems are consistent with organizational goals. C) guaranteeing that employees use the system. D) aids in keeping the organization abreast of technological change.
Business