Local advertising is ineffective in reaching _____

Which of the following is the BEST example of a market exchange?

A. Andre renews his membership at his health club B. After an unsuccessful job interview, Melanie buys a hamburger from a Dulles Airport vendor while on her way home to Tulsa, Oklahoma C. Handelmann Florist buys two cases of flower vases from its regional gardening supplies distributor D. A consumer products company hires a Minnesota company to oversee another promotional contest and to determine the winners of the prizes E. Susan and Alan buy life insurance from the same insurance agent from whom they purchased car and home insurance

In terms of the creative brief, an endorsement by 8 out of 10 doctors recommending a product is a form of:

A) disclaimer B) message theme C) support D) constraint