Which of the following is the BEST example of a market exchange?
A. Andre renews his membership at his health club
B. After an unsuccessful job interview, Melanie buys a hamburger from a Dulles Airport vendor while on her way home to Tulsa, Oklahoma
C. Handelmann Florist buys two cases of flower vases from its regional gardening supplies distributor
D. A consumer products company hires a Minnesota company to oversee another promotional contest and to determine the winners of the prizes
E. Susan and Alan buy life insurance from the same insurance agent from whom they purchased car and home insurance
Ans: B. After an unsuccessful job interview, Melanie buys a hamburger from a Dulles Airport vendor while on her way home to Tulsa, Oklahoma
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On April 1, 2021, BigBen Company acquired 30% of the shares of LittleTick, Inc. BigBen paid $100,000 for the investment, which is $40,000 more than 30% of the book value of LittleTick's identifiable net assets. BigBen attributed $15,000 of the $40,000 difference to inventory that will be sold in the remainder of 2021, and the rest to goodwill. LittleTick recognized a total of $20,000 of net income for 2021, and paid total dividends for the year of $10,000; these dividends were issued quarterly. BigBen's investment in LittleTick will affect BigBen's 2021 net income by:
A. A loss of $10,500.
B. Earnings of $4,500.
C. Earnings of $3,450.
D. Earnings of $1,125.
Using music to build emotions surrounding a product is tied to which type of message strategy?
A) cognitive B) affective C) brand D) conative