Which of the following statements is most likely true about the new product development process?
A) The first step in developing a new product involves determining any budgetary or distribution limitations.
B) Most firms discourage employees from contributing new product ideas because of legal concerns.
C) In most cases, concept testing is followed by concept development.
D) A product concept should be developed for each idea before it goes through idea screening.
E) Customers, competitors, distributors, and suppliers are major sources of new product ideas.
E
You might also like to view...
What is the life cycle of a Regal Marine boat?
A. 3 to 12 years B. 3 to 7 years C. 6 to 20 years D. 5 to 12 years
The job description is
a. The official document that defines the essential functions of the job b. The only source a supervisor should use when developing a performance plan c. Only useful to the human resources department d. None of the above