The full positioning of a brand is referred to as the ________
A) differentiated strategy
B) concentrated strategy
C) unique selling proposition
D) value proposition
E) undifferentiated strategy
B
Business
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An overall indication of the dependability of data may be obtained by examining the ________, credibility, reputation, and ________ of the source
A) accuracy; trustworthiness B) trustworthiness; expertise C) expertise; accuracy D) None of the above is correct.
Business
Business planning is a process of making decisions that guide the firm in both the short and the long term
Indicate whether the statement is true or false
Business