The full positioning of a brand is referred to as the ________

A) differentiated strategy
B) concentrated strategy
C) unique selling proposition
D) value proposition
E) undifferentiated strategy

B

Business

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An overall indication of the dependability of data may be obtained by examining the ________, credibility, reputation, and ________ of the source

A) accuracy; trustworthiness B) trustworthiness; expertise C) expertise; accuracy D) None of the above is correct.

Business

Business planning is a process of making decisions that guide the firm in both the short and the long term

Indicate whether the statement is true or false

Business