In the Iceberg Model, skills and knowledge are abilities that are hidden beneath the surface of an individual

The BCG matrix is a means of evaluating strategic business units on the basis of their ________.

a. business costs and share of the market b. business growth rates and share of the market c. BCG ratio d. product quality and profitability e. differentiation and profitability

To manage service capacity, service firms must turn down some prospective customers if they do not have the capacity to meet demands

Indicate whether the statement is true or false a. True b. False