Explain the concept of price bundling. Why would a retailer implement this pricing strategy? Give one example of this strategy being implemented

What will be an ideal response?

Price bundling means selling two or more goods or services as a single package for one price. A retailer would implement this strategy so that consumers will buy all instead of some products associated with a main product. Charging one price will make the customer feel as if the total cost is the entire set of items instead of charging for each item separately. Examples given will vary. The textbook gives the example of a PC, which is typically bundled with a monitor, a keyboard, and software.