Modern consumer products such as personal computers serve universal needs.

Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by ________

A) usage rate B) occasion C) geodemography D) psychographics E) geotargeting

Once a company has conducted exploratory research and reviewed the resulting data, its next step is most likely which of the following?

A) conduct descriptive research B) calculate the representative sample size C) identify secondary data sources D) select a primary data collection method E) conduct qualitative research