Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by ________

A) usage rate
B) occasion
C) geodemography
D) psychographics
E) geotargeting

A

Business

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You are a buy-side analyst researching the Gorilla Glass Co. Gorilla plans to borrow $11 million by issuing bonds with an annual coupon of 7% and a yield to maturity of 7%

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Business