_____ are tangible objects that shape ideas and institutions.
Fill in the blank(s) with the appropriate word(s).
Answer: Material things
Business
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A description of how a search engine can help the web specialist at business feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using a(n):
A) rational appeal B) emotional appeal C) scarcity appeal D) fear appeal
Business
According to the text, the typical focus group costs the client about $6,500
Indicate whether the statement is true or false
Business