A description of how a search engine can help the web specialist at business feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using a(n):
A) rational appeal
B) emotional appeal
C) scarcity appeal
D) fear appeal
B
Business
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Two assertions for which confirmation of accounts receivable balances provides primary evidence are
a. Completeness and valuation b. Valuation and rights and obligations c. Rights and obligations and existence d. Existence and completeness
Business
Which of the following means that the respondent's name is known by the researcher, but not divulged to a third party?
A) Anonymity B) Confidentiality C) Exclusivity D) Secrecy E) Secret identity
Business