________ is creations of the mind, such as inventions, literary and artistic works, and symbols, names, images, and designs, used in commerce

A high, but not absolute, level of assurance is called

A) probable assurance. B) reasonable assurance. C) limited assurance. D) incomplete assurance.

Cognitive learning theory suggests that ________

A) the kind of learning most characteristic of human beings is problem solving, which enables individuals to gain some control over their environment B) a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective C) most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior D) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer E) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone