All of the following contribute to the difference between a cluster of people and a small group EXCEPT
a. a common purpose.
b. a connection with each other.
c. a set of similar likes/dislikes .
d. an influence on each other.
C
Communication & Mass Media
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Why is public relations referred to as the fifth "P" of marketing strategy?
A) It provides third-party endorsements. B) It serves the public interest and generates public goods. C) Public relations can help pull the company into the market. D) It refers to audiences as "publics" rather than "consumers." E) Public relations is a management process.
Communication & Mass Media
Explain how communication can be both representational and presentational.
What will be an ideal response?
Communication & Mass Media