The practice of ________ consists of systematic efforts to reduce people's feelings of anger and the physiological arousal caused by those feelings

TV advertising is considered to be particularly advantageous because ________

A) the low volume of nonprogramming material on television makes it difficult for consumers to ignore or forget ads B) it provides detailed product information and effectively communicates user and usage imagery C) it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits D) TV channels are very targeted, ads are relatively inexpensive to produce and place, and short closings allow for quick response E) it lets companies achieve a balance between broad and localized market coverage

Historical cost is the same as:

A) residual value. B) original cost. C) depreciable value. D) book value.