TV advertising is considered to be particularly advantageous because ________
A) the low volume of nonprogramming material on television makes it difficult for consumers to ignore or forget ads
B) it provides detailed product information and effectively communicates user and usage imagery
C) it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits
D) TV channels are very targeted, ads are relatively inexpensive to produce and place, and short closings allow for quick response
E) it lets companies achieve a balance between broad and localized market coverage
C
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Saxon Corporation sells a product for $48 with costs of $33 per unit. Saxon uses a 9% rate of return for all its calculations. The CFO estimates that there is a 20% probability of a prospective new customers seeking credit will go bankrupt within the next 6 months. Customer wishes to place an order for 1,000 units of the product.
A) Extend credit; total benefit of $3,880 B) Extend credit; total benefit of $3,780 C) Extend credit; total benefit of $3,980 D) Extend credit; total benefit of $4,080
Describe the functional organization of a marketing department in terms of its structure, advantages, and disadvantages
What will be an ideal response?