Social technologies change industry structure by shifting programming and editorial decisions to consumers and creating substitute entertainment products

Advertising strategy helps decline all but one of the following:

a. Likeability of a product b. Product concept c. Target market d. Ad messages

The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is known as ________

A) market segmentation B) diversification C) market targeting D) prospecting E) downsizing