There are two types of informal groups; friendship groups and interest groups.

A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase. He does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

A. Advertising B. Sales promotion C. Public relations D. Personal selling E. Direct marketing

Service, price, qualifications, action and appreciation are referred to as the five needs of

every customer. Indicate whether the statement is true or false